Ensure a steady flow of 3,000 leads per month to meet the business plan.
Before I joined the project, the school had been unable to consistently reach this volume — the target of 3,000 leads remained out of reach.

I am the Head of Marketing.
My area of responsibility includes:
- promoters
- outdoor advertising
- SEO
- contextual and targeted advertising
- media buying
- geo-promotion
I started by managing Yandex Direct and VK Ads independently, and later moved on to overseeing the entire marketing function.

The first step was to audit the existing sales funnel and identify the points where the school was losing potential clients.
I also rebuilt the end-to-end analytics system — the data the team had previously relied on was inaccurate. We are still refining the analytics and identifying new growth opportunities.
Even at this stage, the result has already exceeded the previous ceiling.

3,015 leads per month
including:
2,837 new clients
178 repeat inquiries

The target was 3,000 leads. Target achieved.
For the first time, the school reached this lead volume under my management.

We are still improving the analytics and the funnel, but the system is already capable of generating a volume that the school had previously been unable to reach.