INTERKOR
Custom PVC products manufacturing and installation
B2B · B2C · Moscow & Moscow Region
B2B · B2C · Moscow & Moscow Region
Challenge
InterKor already had a website, but the company needed clients and a steady production workload.
The key business areas were truck awnings, trailer covers, and soft windows for both B2B and B2C clients.
The key business areas were truck awnings, trailer covers, and soft windows for both B2B and B2C clients.
What we did
We started with a website audit and improved the key conversion points. At the same time, we analyzed competitors, built the keyword structure, and launched advertising campaigns in Yandex Direct.
From there, we continuously optimized the campaigns: analyzed audiences, keywords, ad creatives, devices, time slots, and days of the week, switched off underperforming combinations, and reallocated the budget to the best-performing ones.
From there, we continuously optimized the campaigns: analyzed audiences, keywords, ad creatives, devices, time slots, and days of the week, switched off underperforming combinations, and reallocated the budget to the best-performing ones.
Results for 01.06–31.08
CPL for one of the best-performing campaign combinations:
Overall statistics
The key result
Just 2−3 weeks after launch, production was booked out for a month ahead.
As a result, the client had to discontinue the lower-margin product line — passenger car awnings — to free up capacity for more profitable orders.
The advertising did more than generate leads: it filled the production pipeline and gave the business the ability to choose which orders to take.
As a result, the client had to discontinue the lower-margin product line — passenger car awnings — to free up capacity for more profitable orders.
The advertising did more than generate leads: it filled the production pipeline and gave the business the ability to choose which orders to take.
Let's see
where the money
is in your business.
Tell me what’s happening with your marketing — and let’s figure out what needs to change to reach your KPIs.
© Anastasia Mostovaya, 2026
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